PPC (Pay Per Click) is a highly effective and beneficial online advertisement strategy for which the advertisers pay whenever an ad is clicked. In other words, it is a simple process of buying click from the internet. The main benefit of PPC is that we receive a highly productive audience on our website, which has more chances of converting. But, in order to get the most out of PPC, it is required to have professional support along sides. There are many types of PPC services for Astrologers are available.
What is PPC?
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.
Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay $3 for a click, but the click results in a $300 sale, then we’ve made a hefty profit.
Types of PPC Services for Astrologers
There are several types of PPC services for astrology and are as mentioned below
• PPC campaigns management for astrologers in search network.
• PPC campaign setup, ad group creation, ad copies creation etc.
• Display advertising.
• Remarketing and retargeting.
• Landing Pages designing for astrologers.
• A/B testing.
Why Astrologers Needs PPC Services ?
As we all know that astrology is the business which has high demand in India. Even youngsters of 21st century believe in astrology. They read horoscopes, consult numerologists to tell about their future. But there are number of astrologers present in India in which all of them has its own business websites. But creating a website is not gonna get you business.
You have to implement online marketing techniques in that in order to get more customers from search engines. But when it comes to get customers instantly from search engines then you don’t forget implementing pay per click marketing techniques. The main benefits of implementing our PPC services for astrologers are
1. Instant business reach towards millions of potential customers.
2. Set area according to your own choice.
3. Set daily budget according to your business.
4. Increase the chance of branding your business instantly.
5. Improve online visibility of your website.
Does Google Ban PPC for Astrology websites ?
Yes according to the advertising policies of Google you cannot run PPC for astrology websites. But how we can run Pay per click advertising campaigns for astrologers. We totally work according to the policies and work on proper relevancy in which the chances of ads account suspension is less. But sometimes it has been seen that google will directly suspend the whole website. But we have the solution for that as we above that we work on relevancy.
So we also create a website in which we can make proper relevancy with PPC ads by keeping Google Policies in our mind.
Top 20 Digital Marketing Tips for Astrologers
All the budding astrologers want to make it big someday. But it’s not enough to just study and have a thorough knowledge of. Do you want more clients coming to your door asking for predictions? Do you want to be known as an amazing astrologer? Then make efforts and market yourself, it’s easy to make excuses or procrastinate but to be successful, you have to act. Here are 20 ways to market your astrology business in order to be successful:
Marketing Strategies for the Virtual World
1. The first step is to build an astrology website. You can start with a simple professionally designed website or even with a free WordPress blog will do.
2. Make a Facebook page to share great astrology articles, insights, tips, remedies and to build a community of prospective clients and interested people.
3. Start an astrology blog and post your insights and knowledge. You can also post free generalized predictions every month on your blog.
4. Set up a Google-F page to share your astrology updates and blog posts. Google+ is an effective social media tool for visibility. S. Create an e-newsletter with generalized predictions for the week or month for each zodiac sign.
5. You can dress of your blog to subscribe to the newsletter.
6. Affiliate program on your website so that your existing& clients and others can receive a commission for referring clients to you.
7. Network with people in allied sciences like numerology, palmistry, tarot reading etc. and you can request them for referrals. You can return the favour by doing the same for them.
8. Write an eBook on astrology which you can offer for free on your blog or site.
9. Offer your services on discount on a group buy website like Group on or sell your services through fiver. You may get a few clients through these sites.
10. Offer a free reading to a popular blogger in lieu of a review on their blog if they like it. You can also offer a free reading as a giveaway on some popular blog. ‘The giveaways can be announced on your own blog too.
11. Request your regular clients for testimonials and share them on your blog and website.
12. Make a YouTube channel where you can share videos of some astrology tips, your clients’ testimonials and general predictions etc. Almost all the renowned astrologers run their own successful channels with a massive audience.
13. Announce special astrology readings for special occasions of the year like a Love Reading for Valentine’s Day or a New Year special for the start of the year. ‘The same can be done during the major transits of the year.
14. Have clarity on your astrology readings/services page, e.g. ‘Buy Now” or “Book a report”.
15. The payment methods should be easy and convenient. To Offer a bonus reading with your astrology report by offering a brief numerology sketch or gems report.
16. Write a guest post for another similar blog and endued your website link in the profile. IT.
17. Offer a free webinar or announce a skype session on your blog/Facebook page and share your knowledge and your services.
18. It Offers astrology reading gift vouchers on your website.
19. Set up google AdSense and paid to advertise on your website and blog for added revenue. This added revenue can help in paying up the costs of running your website.
20. Make sure to leave insightful comments on other people’s astrology blogs to increase your presence.